Category Archives: Food for thought

Bean Brothers Cafe in Kerrisdale Reinvents the Onion Wheel

By | Food for thought, Freelance Writer, SEO and Content | No Comments

I have always enjoyed the idea of a plateful of onion rings so much more than I’ve ever enjoyed eating a plateful of onion rings because the experience never quite measures up to the fantasy. I know this from years of disappointing encounters and yet, every now and then I get the itch to challenge all common sense and I’ll go for a plate of onion rings and a pint of beer in place of a Cobb salad and a spritzer knowing that the damage will be minimal. It only takes three or four real life onion rings before I can’t even fake it anymore and predictably, I pull away. That’s where the beer comes in – it helps to assuage my shame.

Read More

Food52 Serves Up an Award-Winning Social Networking Strategy

By | Food for thought, Marketing Insights, Social Media Marketing | No Comments

Food52 is an niche, crowdsourced, online kitchen, foods and cooking community that launched in 2009. Co-founded by Amanda Hesser, bestselling cookbook author and New York Times food writer/editor, and freelance food writer/editor Merrill Stubbs, this social networking success story – which won the James Beard Award for Best Culinary Website in 2012 – was borne out of passion and pure marketing instinct.

Read More