All posts by karina

Jun 05
0

Airbnb’s Social Media Strategy is Pret-ty, Pret-ty, Pretty Good

By | Marketing Insights, Social Media Marketing | No Comments

As entrenched as this niche online marketplace has become within the hospitality industry, it’s hard to believe that Airbnb is only 10 years old.

Dismissed as a potential flash in the pan when Airbedandbreakfast.com first launched in 2008, today’s Airbnb now boasts over 150 million users, more listings than the top five hotel brands combined, and, was valued at 31 Billion US dollars in May, 2017. So how did Brian Chesky, Joe Gebbia and Nathan Blecharczyk convert their modest bed and breakfast business, Read More

Sep 24
1

Bean Brothers Cafe in Kerrisdale Reinvents the Onion Wheel

By | Food for thought, Freelance Writer, SEO and Content | No Comments

I have always enjoyed the idea of a plateful of onion rings so much more than I’ve ever enjoyed eating a plateful of onion rings because the experience never quite measures up to the fantasy. I know this from years of disappointing encounters and yet, every now and then I get the itch to challenge all common sense and I’ll go for a plate of onion rings and a pint of beer in place of a Cobb salad and a spritzer knowing that the damage will be minimal. It only takes three or four real life onion rings before I can’t even fake it anymore and predictably, I pull away. That’s where the beer comes in – it helps to assuage my shame.

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Sep 03
0

Food52 Serves Up an Award-Winning Social Networking Strategy

By | Food for thought, Marketing Insights, Social Media Marketing | No Comments

Food52 is an niche, crowdsourced, online kitchen, foods and cooking community that launched in 2009. Co-founded by Amanda Hesser, bestselling cookbook author and New York Times food writer/editor, and freelance food writer/editor Merrill Stubbs, this social networking success story – which won the James Beard Award for Best Culinary Website in 2012 – was borne out of passion and pure marketing instinct.

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Mar 11
1

A How-To Guide to Creating Successful Content

By | Articles, Communications | No Comments

Think of your company’s website as a twenty-first century revision of your twentieth century collateral: the objectives remain the same, but the road to success is entirely different. To solidify your company’s position within the online marketplace and accomplish intended goals, it’s important to reconsider print-oriented paradigms and engage like a digital strategist. Here’s how to make your content sing:

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