Blog

Notes on words that work

June 5, 2018

Airbnb’s Social Media Strategy is Pret-ty, Pret-ty, Pretty Good

As entrenched as this niche online marketplace has become within the hospitality industry, it’s hard to believe that Airbnb is only 10 years old. Dismissed as a potential flash in…

September 24, 2017

Bean Brothers Cafe in Kerrisdale Reinvents the Onion Wheel

I have always enjoyed the idea of a plateful of onion rings so much more than I’ve ever enjoyed eating a plateful of onion rings because the experience never quite…

September 3, 2017

Food52 Serves Up an Award-Winning Social Networking Strategy

Food52 is an niche, crowdsourced, online kitchen, foods and cooking community that launched in 2009. Co-founded by Amanda Hesser, bestselling cookbook author and New York Times food writer/editor, and freelance food writer/editor Merrill…

March 11, 2017

A How-To Guide to Creating Successful Content

Think of your company’s website as a twenty-first century revision of your twentieth century collateral: the objectives remain the same, but the road to success is entirely different. To solidify…

December 13, 2014

Inspirational Talent – A Personal Essay

Regoesque-Wordsmith-Hatcheting: …the act of narrowing down one very long and distinguished list of influential writers until the top three talents emerge.

November 21, 2014

Hermann Zapf – A Juxtaposition

Recognized as one of the 20th Century’s most influential typographers, Hermann Zapf’s iconic career can be summed up in a single word: Juxtaposition