Category Archives: Marketing Insights

Airbnb’s Social Media Strategy is Pret-ty, Pret-ty, Pretty Good

By | Marketing Insights, Social Media Marketing | No Comments

As entrenched as this niche online marketplace has become within the hospitality industry, it’s hard to believe that Airbnb is only 10 years old.

Dismissed as a potential flash in the pan when Airbedandbreakfast.com first launched in 2008, today’s Airbnb now boasts over 150 million users, more listings than the top five hotel brands combined, and, was valued at 31 Billion US dollars in May, 2017. So how did Brian Chesky, Joe Gebbia and Nathan Blecharczyk convert their modest bed and breakfast business, Read More

Food52 Serves Up an Award-Winning Social Networking Strategy

By | Food for thought, Marketing Insights, Social Media Marketing | No Comments

Food52 is an niche, crowdsourced, online kitchen, foods and cooking community that launched in 2009. Co-founded by Amanda Hesser, bestselling cookbook author and New York Times food writer/editor, and freelance food writer/editor Merrill Stubbs, this social networking success story – which won the James Beard Award for Best Culinary Website in 2012 – was borne out of passion and pure marketing instinct.

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